The “Blaze” component of the logo had been the focus of the logo since 2011. It was time to ensure it not only reflected our industry and company history, but also what makes us unique.
The most obvious factor was to mirror the technical-lead approach we always strive for, using the latest technologies to provide the best solutions for our clients. This can be seen in our futuristic digital customised type in the brand.
A subtle nod that we wanted to reflect was that we have a strong focus on ongoing communication with our clients. If you look carefully inside the B and A in the typeface you can see two speech bubbles. This asset allows us to create custom graphics and patterns.
The greatest shift we made was changing colours, where previously Blaze Concepts focused on a flame based palette of orange and red, with some additional colours and gradients being added in 2016.
Needing to find a colour that reflected our industry and work, we took inspiration from the hyperlink bright blue that covered websites for years; one of the most iconic colours synonymous with all things digital. We then felt this was a bit too brash so have softened it slightly creating a unique “Burple” colour.
After adjusting the shade to ensure it provided clear contrast and passed accessibility standards, we paired it with a bright gold, soft purple and other tones to create a much more effective brand palette.
Brands that reflect your business
We believe the new Blaze Concepts brand better reflects not just the business, but our team as a whole. From gamers to athletes, music nerds to creatives, the new logo shows our dynamic and energetic spirit while retain a friendly feeling.
If a well needed logo rebrand is something that you think we can help you with, then please get in contact today!
